market positioning
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market positioning — UK US noun [U] MARKETING, COMMERCE ► the particular group of customers that a company has, or that a product is aimed at, or the type of business that a company does, in relation to other companies or products: »Our North American business… … Financial and business terms
Positioning — may refer to:* Positioning (marketing), creating an identity in the minds of a target market * Positioning (critical literacy), reader context * Positioning (telecommunications), a technology to approximate where a mobile phone temporarily… … Wikipedia
Market Contact Audit — is a research tool, which measures the effectiveness of various contacts in a category using a common method and a common unit[1]. Therefore it provides a yardstick to understand which are the key contacts that drive the category, which contact… … Wikipedia
Positioning (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Market segmentation — Marketing Key concepts Product marketing · Pricing … Wikipedia
positioning — The act of holding a financial instrument, one or more portfolios of financial instruments, or one s entire balance sheet in a way that exposes the holder to profits or losses from future changes in market prices. Positions may be taken with the… … Financial and business terms
Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… … Wikipedia
positioning — A marketing strategy that will position a company s products and services against those of its competitors in the minds of consumers. To achieve positioning success it is suggested that there are four basic competitive strategies that a company… … Big dictionary of business and management
positioning — po·si·tion || pÉ™ zɪʃn n. viewpoint, opinion; siting, locus; location, place; post, job; condition, situation; pose, stance; status of commitments on the market (Finance and Investment) v. erect, set, put; place, post … English contemporary dictionary
positioning — /pə zɪʃ(ə)nɪŋ/ noun 1. the creation of an image for a product in the minds of consumers 2. the placing of an advertisement in a specific place on a specific page of a magazine 3. the promotion of a product in a particular area of a market … Marketing dictionary in english
